What Are Event Protection Services?

One of the biggest headaches for modern-day large event organizers is that of ticket fraud.

It's something of a nightmare for a number of different reasons.

Destruction of public confidence

If the paying public believes there's a fair chance they're likely to be purchasing a fake and probably useless ticket, then it's reasonable to predict that even legitimate sales could be hit hard. Public confidence is a fragile thing and if damaged, it may be very difficult for the organizers to regenerate it.

It also isn't as easy as simply saying that tickets should only be purchased from an official outlet or two. In reality, today's commercial relationships and distribution networks are complicated and make that difficult to achieve at times - or even impossible.

Nor should the issue of brand damage be overlooked. It isn't just a single event that might suffer because if the sponsors/organizers are seen to be incapable of being able to protect the consumer's rights and finances in terms of their brand then it might easily affect other events they organize.

Public order

It also hopefully goes without saying that nobody wants large numbers of the public turning up at major events only to be refused admittance due to the fact they have fake tickets.

At best that is likely to be a public relations disaster and at worst it could lead to significant incidents that could put public order at risk.

The legal liabilities there could be significant.

It's also an even more nightmarish though to contemplate situations where even the event venue and their systems can't differentiate between real and fake tickets.

Event protection services

It's probably correct to say that there's not a lot that can be done to guarantee that counterfeiters won't be able to produce fake tickets that are visually credible.

Things such as security holograms can help there but then there is the challenge of being able to detect fakes at the venue.

There it's possible to use high-tech solutions such as DNA encoding into the tickets. That can be impossible to replicate for fakers and it can also be detected with a simple scanner.

That enables genuine ticket holders to gain entry and might even help them verify at the outset that they are buying genuine tickets to begin with.

Corporate sponsorship of events

This is a massive sector of today's event marketplace and one that effectively enables many major events to take place to begin with. Perhaps few would be able to survive based upon ticket sales alone.

Yet no major corporate sponsor will accept being associated with an event tarnished by suggestions of ticketing chaos and widespread public disquiet. The risk to their reputation would be too great.

So, for many events seeking major sponsorship, being able to show that appropriate event protection services and in place may become a natural pre-requisite to a sponsorship sign-up.

For all these reasons, it might pay to find out more about event protection services including DNA ticket encoding and related technologies.